AI customer service for webshops
AI customer service for your webshop
Automate up to 90% of your customer questions with an AI assistant connected to your webshop, shipping and returns. Answer questions, check orders and handle returns — with a team member in control whenever needed.
See a demo with your own webshopWhat is AI customer service for a webshop? It’s a smart assistant that answers customer questions automatically based on live data from your webshop. Where a regular chatbot only follows scripts, an AI assistant looks up the actual order, return, or shipping status and takes concrete action — or hands the question to a team member when needed.
The problem: customer questions cost your team too much time
Most customer questions in e-commerce are recurring: “where is my order?”, “how do I return this?”, “is this product in stock?”. Your team answers them manually, every single day. During peak periods like Black Friday, wait times pile up and you need to hire temporary extra staff.
AI customer service takes over that repetitive work. Your team keeps time for the conversations that really matter, and your customers get instant answers 24/7 — even outside business hours.
How the AI assistant works, step by step
From customer message to resolved question — with a safety check before anything is finalized.
What the AI assistant handles independently
The most common customer questions, fully automated.
Order status
“Where is my order?” — the assistant retrieves the tracking info and gives an instant answer.
Returns
The assistant starts a return in Returnless and guides the customer through the whole process.
Product questions
Based on product data and stock levels, the assistant gives concrete advice.
Complaints
The assistant recognizes urgency and escalates to a team member when needed.
Multilingual
One knowledge base, answers in multiple languages — without extra staff.
Outside business hours
Evening, weekend and holidays: your customers always get an instant answer.
Connected to the systems you already use
The assistant works with live data from your existing e-commerce stack.
A team member is always in control
AI customer service doesn’t mean giving up control. You decide which questions the assistant handles independently and which always go through a team member. Sensitive actions like refunds get approval first by default. That way you combine the speed of automation with the certainty of human oversight.
All customer data is processed encrypted and you keep full control over what the assistant is allowed to see and do. Read more about how search engines evaluate trustworthy content in Google’s guidelines. Want to know more about how we apply this in practice at our own webshop Gløde? Check out the case study.
Frequently asked questions about AI customer service
What’s the difference between an AI assistant and a chatbot?
A chatbot follows fixed scripts and can only answer what’s been pre-configured. An AI assistant understands the question, looks up live data from your webshop, and takes concrete action — like starting a return or retrieving the order status.
Does the AI handle everything on its own?
No, you set the boundaries. Recurring questions are handled automatically, while complex or sensitive matters go to a team member — with full context included. Sensitive actions always get approval first.
Does it work with my webshop platform?
Yes. We integrate natively with Shopify, WooCommerce, bol.com, Lightspeed and CCV Shop, plus helpdesks, payment and shipping providers. A different system? We connect it via our API.
Is AI customer service GDPR-compliant?
Yes. Customer data is processed encrypted and the assistant only uses data to answer questions. You retain control over which data is accessible and can revoke integrations at any time.
How long does implementation take?
The basics are often ready within a week: setting up integrations, training the AI on your products and processes, and testing before customers use it. We always start with a free demo tailored to your own situation.
Dive deeper
Popular topics around AI customer service for webshops:
AI customer service per platform
See exactly what the integration looks like for your e-commerce platform.
Curious what this delivers? Read the ROI benchmark report.
See a demo with your own webshop
Discover in a free demo how many of your customer questions the AI assistant can handle automatically — and how much time that saves you.
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