Why server-side tracking?
Browser restrictions, cookie consent and ad blockers mean you’re increasingly missing data with classic tracking. Server-side tracking measures via your own server, making your conversions and attribution reliable again.
What we do
- Server-side tracking for Shopify and WooCommerce.
- Meta Conversions API and Google Enhanced Conversions.
- Setting up Consent Mode correctly.
- Setting up GA4 e-commerce tracking.
- Safely collecting first-party data.
Data that helps you further
Good measurement data is the foundation for smarter marketing and better customer insights. It connects seamlessly with YDM’s business intelligence.